Data Mining and Financial Data Analysis

Data Mining and Financial Data Analysis

Introduction:

Most marketers understand the value of collecting financial data, but also realize the challenges of leveraging this knowledge to create intelligent, proactive pathways back to the customer. Data mining - technologies and techniques for recognizing and tracking patterns within data - helps businesses sift through layers of seemingly unrelated data for meaningful relationships, where they can anticipate, rather than simply react to, customer needs as well as financial need. In this accessible introduction, we provides a business and technological overview of data mining and outlines how, along with sound business processes and complementary technologies, data mining can reinforce and redefine for financial analysis.

Objective:

1. The main objective of mining techniques is to discuss how customized data mining tools should be developed for financial data analysis.

2. Usage pattern, in terms of the purpose can be categories as per the need for financial analysis.

3. Develop a tool for financial analysis through data mining techniques.

Data mining:

Data mining is the procedure for extracting or mining knowledge for the large quantity of data or we can say data mining is "knowledge mining for data" or also we can say Knowledge Discovery in Database (KDD). Means data mining is : data collection , database creation, data management, data analysis and understanding.

There are some steps in the process of knowledge discovery in database, such as

1. Data cleaning. (To remove nose and inconsistent data)

2. Data integration. (Where multiple data source may be combined.)

3. Data selection. (Where data relevant to the analysis task are retrieved from the database.)

4. Data transformation. (Where data are transformed or consolidated into forms appropriate for mining by performing summary or aggregation operations, for instance)

5. Data mining. (An essential process where intelligent methods are applied in order to extract data patterns.)

6. Pattern evaluation. (To identify the truly interesting patterns representing knowledge based on some interesting measures.)

7. Knowledge presentation.(Where visualization and knowledge representation techniques are used to present the mined knowledge to the user.)

Data Warehouse:

A data warehouse is a repository of information collected from multiple sources, stored under a unified schema and which usually resides at a single site.

Text:

Most of the banks and financial institutions offer a wide verity of banking services such as checking, savings, business and individual customer transactions, credit and investment services like mutual funds etc. Some also offer insurance services and stock investment services.

There are different types of analysis available, but in this case we want to give one analysis known as "Evolution Analysis".

Data evolution analysis is used for the object whose behavior changes over time. Although this may include characterization, discrimination, association, classification, or clustering of time related data, means we can say this evolution analysis is done through the time series data analysis, sequence or periodicity pattern matching and similarity based data analysis.

Data collect from banking and financial sectors are often relatively complete, reliable and high quality, which gives the facility for analysis and data mining. Here we discuss few cases such as,

Eg, 1. Suppose we have stock market data of the last few years available. And we would like to invest in shares of best companies. A data mining study of stock exchange data may identify stock evolution regularities for overall stocks and for the stocks of particular companies. Such regularities may help predict future trends in stock market prices, contributing our decision making regarding stock investments.

Eg, 2. One may like to view the debt and revenue change by month, by region and by other factors along with minimum, maximum, total, average, and other statistical information. Data ware houses, give the facility for comparative analysis and outlier analysis all are play important roles in financial data analysis and mining.

Eg, 3. Loan payment prediction and customer credit analysis are critical to the business of the bank. There are many factors can strongly influence loan payment performance and customer credit rating. Data mining may help identify important factors and eliminate irrelevant one.

Factors related to the risk of loan payments like term of the loan, debt ratio, payment to income ratio, credit history and many more. The banks than decide whose profile shows relatively low risks according to the critical factor analysis.

We can perform the task faster and create a more sophisticated presentation with financial analysis software. These products condense complex data analyses into easy-to-understand graphic presentations. And there's a bonus: Such software can vault our practice to a more advanced business consulting level and help we attract new clients.

To help us find a program that best fits our needs-and our budget-we examined some of the leading packages that represent, by vendors' estimates, more than 90% of the market. Although all the packages are marketed as financial analysis software, they don't all perform every function needed for full-spectrum analyses. It should allow us to provide a unique service to clients.

The Products:

ACCPAC CFO (Comprehensive Financial Optimizer) is designed for small and medium-size enterprises and can help make business-planning decisions by modeling the impact of various options. This is accomplished by demonstrating the what-if outcomes of small changes. A roll forward feature prepares budgets or forecast reports in minutes. The program also generates a financial scorecard of key financial information and indicators.

Customized Financial Analysis by BizBench provides financial benchmarking to determine how a company compares to others in its industry by using the Risk Management Association (RMA) database. It also highlights key ratios that need improvement and year-to-year trend analysis. A unique function, Back Calculation, calculates the profit targets or the appropriate asset base to support existing sales and profitability. Its DuPont Model Analysis demonstrates how each ratio affects return on equity.

Financial Analysis CS reviews and compares a client's financial position with business peers or industry standards. It also can compare multiple locations of a single business to determine which are most profitable. Users who subscribe to the RMA option can integrate with Financial Analysis CS, which then lets them provide aggregated financial indicators of peers or industry standards, showing clients how their businesses compare.

iLumen regularly collects a client's financial information to provide ongoing analysis. It also provides benchmarking information, comparing the client's financial performance with industry peers. The system is Web-based and can monitor a client's performance on a monthly, quarterly and annual basis. The network can upload a trial balance file directly from any accounting software program and provide charts, graphs and ratios that demonstrate a company's performance for the period. Analysis tools are viewed through customized dashboards.

PlanGuru by New Horizon Technologies can generate client-ready integrated balance sheets, income statements and cash-flow statements. The program includes tools for analyzing data, making projections, forecasting and budgeting. It also supports multiple resulting scenarios. The system can calculate up to 21 financial ratios as well as the breakeven point. PlanGuru uses a spreadsheet-style interface and wizards that guide users through data entry. It can import from Excel, QuickBooks, Peachtree and plain text files. It comes in professional and consultant editions. An add-on, called the Business Analyzer, calculates benchmarks.

ProfitCents by Sageworks is Web-based, so it requires no software or updates. It integrates with QuickBooks, CCH, Caseware, Creative Solutions and Best Software applications. It also provides a wide variety of businesses analyses for nonprofits and sole proprietorships. The company offers free consulting, training and customer support. It's also available in Spanish.

ProfitSystem fx Profit Driver by CCH Tax and Accounting provides a wide range of financial diagnostics and analytics. It provides data in spreadsheet form and can calculate benchmarking against industry standards. The program can track up to 40 periods.

Source : http://ezinearticles.com/?Data-Mining-and-Financial-Data-Analysis&id=2752017

Importance of Data Mining Services in Business

Importance of Data Mining Services in Business

Data mining is used in re-establishment of hidden information of the data of the algorithms. It helps to extract the useful information starting from the data, which can be useful to make practical interpretations for the decision making.
It can be technically defined as automated extraction of hidden information of great databases for the predictive analysis. In other words, it is the retrieval of useful information from large masses of data, which is also presented in an analyzed form for specific decision-making. Although data mining is a relatively new term, the technology is not. It is thus also known as Knowledge discovery in databases since it grip searching for implied information in large databases.
It is primarily used today by companies with a strong customer focus - retail, financial, communication and marketing organizations. It is having lot of importance because of its huge applicability. It is being used increasingly in business applications for understanding and then predicting valuable data, like consumer buying actions and buying tendency, profiles of customers, industry analysis, etc. It is used in several applications like market research, consumer behavior, direct marketing, bioinformatics, genetics, text analysis, e-commerce, customer relationship management and financial services.

However, the use of some advanced technologies makes it a decision making tool as well. It is used in market research, industry research and for competitor analysis. It has applications in major industries like direct marketing, e-commerce, customer relationship management, scientific tests, genetics, financial services and utilities.

Data mining consists of major elements:

    Extract and load operation data onto the data store system.
    Store and manage the data in a multidimensional database system.
    Provide data access to business analysts and information technology professionals.
    Analyze the data by application software.
    Present the data in a useful format, such as a graph or table.

The use of data mining in business makes the data more related in application. There are several kinds of data mining: text mining, web mining, relational databases, graphic data mining, audio mining and video mining, which are all used in business intelligence applications. Data mining software is used to analyze consumer data and trends in banking as well as many other industries.

Outsourcing Web Research offer complete Data Mining Services and Solutions to quickly collective data and information from multiple Internet sources for your Business needs in a cost efficient manner.

Sourec : http://ezinearticles.com/?Importance-of-Data-Mining-Services-in-Business&id=2601221

Data Extraction Services For Better Outputs in Your Business

Data Extraction Services For Better Outputs in Your Business

Data Extraction can be defined as the process of retrieving data from an unstructured source in order to process it further or store it. It is very useful for large organizations who deal with large amount of data on a daily basis that need to be processed into meaningful information and stored for later use. The data extraction is a systematic way to extract and structure data from scattered and semi-structured electronic documents, as found on the web and in various data warehouses.

In today's highly competitive business world, vital business information such as customer statistics, competitor's operational figures and inter-company sales figures play an important role in making strategic decisions. By signing on this service provider, you will be get access to critivcal data from various sources like websites, databases, images and documents.

It can help you take strategic business decisions that can shape your business' goals. Whether you need customer information, nuggets into your competitor's operations and figure out your organization's performance, it is highly critical to have data at your fingertips as and when you want it. Your company may be crippled with tons of data and it may prove a headache to control and convert the data into useful information. Data extraction services enable you get data quickly and in the right format.

Few areas where Data Extraction can help you are:

    Capturing financial data
    Generating better sales leads
    Conducting market research, survey and analysis
    Conducting product research and analysis
    Track, extract and harvest product pricing data
    Searching for specific job postings
    Duplicating an online database
    Acquiring real estate data
    Processing auction information
    Searching online newspapers for latest pricing information
    Extracting and summarize news stories from online news sources

Outsourcing companies provide custom made data extraction services to the client's requirements. The different types of data extraction services;

    Web extraction
    Database extraction

Outsourcing is the beneficial option for large organizations seeking to manage large information. Outsourcing this services helps businesses in managing their data effectively, which in turn enables business to experience an increase in profits. By outsourcing, you can certainly increase your competitive edge and save costs too!

This article is courtesy of Web Scraping Expert - an executive at Outsourcing Web Research offer high quality and time bound comprehensive range of data extraction services at affordable rates. For more info please visit us at: http://www.webscrapingexpert.com/ or directly send your requirements at: info@webscrapingexpert.com

Source:http://ezinearticles.com/?Data-Extraction-Services-For-Better-Outputs-in-Your-Business&id=2760257

Web Data Extraction Services and Data Collection Form Website Pages

Web Data Extraction Services and Data Collection Form Website Pages

For any business market research and surveys plays crucial role in strategic decision making. Web scrapping and data extraction techniques help you find relevant information and data for your business or personal use. Most of the time professionals manually copy-paste data from web pages or download a whole website resulting in waste of time and efforts.

Instead, consider using web scraping techniques that crawls through thousands of website pages to extract specific information and simultaneously save this information into a database, CSV file, XML file or any other custom format for future reference.

Examples of web data extraction process include:
• Spider a government portal, extracting names of citizens for a survey
• Crawl competitor websites for product pricing and feature data
• Use web scraping to download images from a stock photography site for website design

Automated Data Collection
Web scraping also allows you to monitor website data changes over stipulated period and collect these data on a scheduled basis automatically. Automated data collection helps you discover market trends, determine user behavior and predict how data will change in near future.

Examples of automated data collection include:
• Monitor price information for select stocks on hourly basis
• Collect mortgage rates from various financial firms on daily basis
• Check whether reports on constant basis as and when required

Using web data extraction services you can mine any data related to your business objective, download them into a spreadsheet so that they can be analyzed and compared with ease.

In this way you get accurate and quicker results saving hundreds of man-hours and money!

With web data extraction services you can easily fetch product pricing information, sales leads, mailing database, competitors data, profile data and many more on a consistent basis.

Source:http://ezinearticles.com/?Web-Data-Extraction-Services-and-Data-Collection-Form-Website-Pages&id=4860417

Data Mining Process - Why Outsource Data Mining Service?

Data Mining Process - Why Outsource Data Mining Service?

Overview of Data Mining and Process:

Data mining is one of the unique techniques for investigating information to extract certain data patterns and decide to outcome of existing requirements. Data mining is widely use in client research, services analysis, market research and so on. It is totally based on mathematical algorithm and analytical skills to drive the desired results from the huge database collection.

Information mining is mostly used by financial analyzer, business and professional organization and also there are many growing area of business that are get maximum advantages of data extract with use of data warehouses in their small to large level of businesses.

Most of functionalities which are used in information collecting process define as under:

* Retrieving Data

* Analyzing Data

* Extracting Data

* Transforming Data

* Loading Data

* Managing Databases

Most of small, medium and large levels of businesses are collect huge amount of data or information for analysis and research to develop business. Such kind of large amount will help and makes it much important whenever information or data required.

Why Outsource Data Online Mining Service?

Outsourcing advantages of data mining services:
o Almost save 60% operating cost
o High quality analysis processes ensuring accuracy levels of almost 99.98%
o Guaranteed risk free outsourcing experience ensured by inflexible information security policies and practices
o Get your project done within a quick turnaround time
o You can measure highly skilled and expertise by taking benefits of Free Trial Program.
o Get the gathered information presented in a simple and easy to access format

Thus, data or information mining is very important part of the web research services and it is most useful process. By outsource data extraction and mining service; you can concentrate on your co relative business and growing fast as you desire.

Outsourcing web research is trusted and well known Internet Market research organization having years of experience in BPO (business process outsourcing) field.

If you want to more information about data mining services and related web research services, then contact us.

Source: http://ezinearticles.com/?Data-Mining-Process---Why-Outsource-Data-Mining-Service?&id=3789102

Assuring Scraping Success with Proxy Data Scraping

Have you ever heard of "Data Scraping?" Data Scraping is the process of collecting useful data that has been placed in the public domain of the internet (private areas too if conditions are met) and storing it in databases or spreadsheets for later use in various applications. Data Scraping technology is not new and many a successful businessman has made his fortune by taking advantage of data scraping technology.

Sometimes website owners may not derive much pleasure from automated harvesting of their data. Webmasters have learned to disallow web scrapers access to their websites by using tools or methods that block certain ip addresses from retrieving website content. Data scrapers are left with the choice to either target a different website, or to move the harvesting script from computer to computer using a different IP address each time and extract as much data as possible until all of the scraper's computers are eventually blocked.

Thankfully there is a modern solution to this problem. Proxy Data Scraping technology solves the problem by using proxy IP addresses. Every time your data scraping program executes an extraction from a website, the website thinks it is coming from a different IP address. To the website owner, proxy data scraping simply looks like a short period of increased traffic from all around the world. They have very limited and tedious ways of blocking such a script but more importantly -- most of the time, they simply won't know they are being scraped.

You may now be asking yourself, "Where can I get Proxy Data Scraping Technology for my project?" The "do-it-yourself" solution is, rather unfortunately, not simple at all. Setting up a proxy data scraping network takes a lot of time and requires that you either own a bunch of IP addresses and suitable servers to be used as proxies, not to mention the IT guru you need to get everything configured properly. You could consider renting proxy servers from select hosting providers, but that option tends to be quite pricey but arguably better than the alternative: dangerous and unreliable (but free) public proxy servers.

There are literally thousands of free proxy servers located around the globe that are simple enough to use. The trick however is finding them. Many sites list hundreds of servers, but locating one that is working, open, and supports the type of protocols you need can be a lesson in persistence, trial, and error. However if you do succeed in discovering a pool of working public proxies, there are still inherent dangers of using them. First off, you don't know who the server belongs to or what activities are going on elsewhere on the server. Sending sensitive requests or data through a public proxy is a bad idea. It is fairly easy for a proxy server to capture any information you send through it or that it sends back to you. If you choose the public proxy method, make sure you never send any transaction through that might compromise you or anyone else in case disreputable people are made aware of the data.

A less risky scenario for proxy data scraping is to rent a rotating proxy connection that cycles through a large number of private IP addresses. There are several of these companies available that claim to delete all web traffic logs which allows you to anonymously harvest the web with minimal threat of reprisal. Companies such as offer large scale anonymous proxy solutions, but often carry a fairly hefty setup fee to get you going.

Source:http://ezinearticles.com/?Assuring-Scraping-Success-with-Proxy-Data-Scraping&id=248993

Powerful Web Scraping Software – Content Grabber Review

Powerful Web Scraping Software – Content Grabber Review

There are many web scraping software and cloud based web scraping services available in the market for extracting data from the websites. They vary widely in cost and features. In this article, I am going to introduce one such advanced web scraping tool “Content Grabber”, which is widely used and the best web scraping software in the market.

Content Grabber is used for web extraction, web scraping and web automation. It can extract content from complex websites and export it as structured data in a variety of formats like Excel Spreadsheets, XML, CSV and databases. Content Grabber can also extract data from highly dynamic websites. It can extract from AJAX-enabled websites, submit forms repeatedly to cover all possible input values, and manage website logins.

Content Grabber is designed to be reliable, scalable and customizable. It is specifically designed for users with a critical reliance on web scraping and web data extraction. It also enables you to make standalone web scraping agents which you can market and sell as your own royalty free web scraping software.

Applications of Content Grabber:

The following are the few applications of Content Grabber:

•     Data aggregation – for example news aggregation.
•     Competitive pricing and monitoring e.g. monitor dealers for price compliance.
•     Financial and Market Research e.g. Make proactive buying and selling decisions by continuously receiving corporate operational data.
•     Content Integration i.e. integration of data from various sources at one place.
•     Business Directory Scraping – for example: yellow pages scraping, yelp scraping, superpages scraping etc.
•     Extracting company data from yellow pages for scraping common data fields like Business Name, Address, Telephone, Fax, Email, Website and Category of Business.
•     Extracting eBay auction data like: eBay Product Name, Store Information, Buy it Now prices, Product Price, List Price, Seller Price and many more.
•     Extracting Amazon product data: Information such as Product title, cost, description, details, availability, shipping info, ASIN, rating, rank, etc can be extracted.

Content Grabber Features:

The following section highlights some of the key features of Content Grabber:

1. Point and Click Interface

The Content Grabber editor has an easy to use point and click interface that provides easy point and click configuration. One simply needs to click on web elements to configure website navigation and content capture.

2. Easy to Use

The Content Grabber point and click interface is so simple to use that it can easily be used by beginners and non-programmers. There is certain built in facilities that automatically detect and configure all commands. It will automatically create a list of links, lists of content, manage pagination, handle web pages, download or upload files and capture any action you perform on a web page. You can also manually configure the agent commands, so Content Grabber gives you both simplicity and control.

3. Reliable and Scalable

Content Grabber’s powerful features like testing and debugging, solid error handling and error recovery, allows agent to run in the most difficult scenarios. It easily handles and scrapes dynamic websites built with JavaScript and AJAX. Content Grabber’s Intelligent agents don’t break with most site structure changes. These features enable us to build reliable web scraping agents. There are various configurations and performance tuning options that makes Content Grabber scalable. You can build as many web scraping agents as you want with Content Grabber.

4. High Performance

Multi-threading is used to increase the performance in Content Grabber. Content Grabber uses optimized web browsers. It uses static browsers for static web pages and dynamic browsers for dynamic web pages. It has an ultra-fast HTML5 parser for ultra-fast web scraping. One can use many web browsers concurrently to boost performance.

5. Debugging, Logging and Error Handling

Content Grabber has robust support for debugging, error handling and logging. Using a debugger, you can test and debug the web scraping agents which helps you to build reliable and error free web scraping solutions because most of the issues are addressed at design time. Content Grabber allows agent logging with three detail levels: Log URLs, Log raw HTML, Log to database or file. Logs can be useful to identify problems that occurred during execution of a web scraping agent. Content Grabber supports automatic error handling and custom error handling through scripting. Error status reports can also be mailed to administrators.

6. Scripting

Content Grabber comes with a built in script editor with IntelliSense that one can use in case of some unusual requirements or to fine tune some process. Scripting can be used to control agent behaviour, content transformation, customize data export and delivery and to generate data inputs for agent.

7. Unlimited Web Scraping Agents

Content Grabber allows building an unlimited number of Self-Contained Web Scraping Agents. Self-Contained agents are a standalone executable that can be run independently, branded as your own and distributed royalty free. Content Grabber provides an easy to use and effective GUI to manage all the agents. One can view status and logs of all the agents or run and schedule the agents in one centralized location.

8. Automation

Require data on a schedule? Weekly? Everyday? Each hour? Content Grabber allows automating and publishing extracted data. Configure Content Grabber by telling what data you want once, and then schedule it to run automatically.

And much more

There are too many features that Content Grabber provides, but here are a few more that may be useful and interest you.

•     Schedule agents
•     Manage proxies
•     Custom notification criteria and messages
•     Email notifications
•     Handle websites logins
•     Capture Screenshots of web elements or entire web page or save as PDF.
•     Capture hidden content on web page.
•     Crawl entire website
•     Input data from almost any data source.
•     Auto scroll to load dynamic data
•     Handle complex JAVASCRIPT and AJAX actions
•     XPATH support
•     Convert Images to Text
•     CAPTCHA handling
•     Extract data from non-HTML documents like PDF and Word Documents
•     Multi-threading and multiple web browsers
•     Run agent from command line.

The above features come with the Professional edition license. Content Grabber’s Premium edition license is available with the following extra features:

1. Visual Studio 2013 integration

One can integrate Content Grabber to Visual Studio and take advantages of extra powerful script editing, debugging, and unit testing.

2. Remove Content Grabber branding

One can remove Content Grabber branding from the Content Grabber agents and distribute the executable.

3. Custom Design Templates

One can customize the Content Grabber agent user interface design with custom HTML templates – e.g. add your own company branding.

4. Royalty free distribution

One can distribute the Content Grabber agent to anybody without paying royalty fees and can run agents from the command line anywhere.

5. Programming Interface

Programming interfaces like Desktop API, Web API and windows service for building and editing agents.

6. Custom Web Scraping Application Development:

Content Grabber provides API and Visual Studio Integration which developer can use to build custom web scraping applications. It provides full control of the user interface and export functionality. One can develop both Desktop as well as Web based custom web scraping applications using the Content Grabber programming interface. It is a great tool and provides opportunity for developers to build general web scraping applications and sell those to generate revenue.

Are you looking for web scraping services? Do you need any assistance related to Content Grabber? We can probably help you to achieve your scraping-based project goals. We would be more than happy to hear from you.

Source: http://webdata-scraping.com/powerful-web-scraping-software-content-grabber/

How Web Scraping for Brand Monitoring is used in Retail Sector

How Web Scraping for Brand Monitoring is used in Retail Sector

Structured or unstructured, business data always plays an instrumental part in driving growth, development, and innovation for your dream venture. Irrespective of industrial sectors or verticals, big data, seems to be of paramount significance for every business or enterprise.

The unsurpassed popularity and increasing importance of big data gave birth to the concept of web scraping, thus enhancing growth opportunities for startups. Large or small, every business establishment will now achieve successful website monitoring and tracking.
How web scraping serves your branding need?

Web scraping helps in extracting unorganized data and ordering it into organized and manageable formats. So if your brand is being talked about in multiple ways (on social media, on expert forums, in comments etc.), you can set the scraping tool algorithm to fetch only data that contains reference about the brand. As an outcome, marketers and business owners around the brand can gauge brand sentiment and tweak their launch marketing campaign to enhance visibility.

Look around and you will discover numerous web scraping solutions ranging from manual to fully automated systems. From Reputation Tracking to Website monitoring, your web scraper can help create amazing insights from seemingly random bits of data (both in structured as well as unstructured format).
Using web scraping

The concept of web scraping revolutionizes the use of big data for business. With its availability across sectors, retailers are on cloud nine. Here’s how the retail market is utilizing the power of Web Scraping for brand monitoring.

Determining pricing strategy

The retail market is filled with competition. Whether it is products or pricing strategies, every retailer competes hard to stay ahead of the growth curve. Web scraping techniques will help you crawl price comparison sites’ pricing data, product descriptions, as well as images to receive data for comparison, affiliation, or analytics.

As a result, retailers will have the opportunity to trade their products at competitive prices, thus increasing profit margins by a whopping 10%.

Tracking online presence

Current trends in ecommerce herald the need for a strong online presence. Web scraping takes cue from this particular aspect, thus scraping reviews and profiles on websites. By providing you a crystal clear picture of product performance, customer behavior, and interactions, web scraping will help you achieve Online Brand Intelligence and monitoring.
Detection of fraudulent reviews

Present-day purchasers have this unique habit of referring to reviews, before finalizing their purchase decisions. Web scraping helps in the identification of opinion-spamming, thus figuring out fake reviews. It will further extend support in detecting, reviewing, streamlining, or blocking reviews, according to your business needs.
Online reputation management

Web data scraping helps in figuring out avenues to take your ORM objectives forward. With the help of the scraped data, you learn about both the impactful as well as vulnerable areas for online reputation management. You will have the web crawler identifying demographic opinions such as age group, gender, sentiments, and GEO location.

Social media analytics

Since social media happens to be one of the most crucial factors for retailers, it will be imperative to Scrape Social Media websites and extract data from Twitter. The web scraping technology will help you watch your brand in Social Media along with fetching Data for social media analytics. With social media channels such as Twitter monitoring services, you will strengthen your firm’s’ branding even more than before.
Advantages of BM

As a business, you might want to monitor your brand in social media to gain deep insights about your brand’s popularity and the current consumer behavior. Brand monitoring companies will watch your brand in social media and come up with crucial data for social media analytics. This process has immense benefits for your business, these are summarized over here –

Locate Infringers

Leading brands often face the challenge thrown by infringers. When brand monitoring companies keep a close look at products available in the market, there is less probability of a copyright infringement. The biggest infringement happens in the packaging, naming and presentation of products. With constant monitoring and legal support provided by the Trademark Law, businesses could remain protected from unethical competitors and illicit business practices.

Manage Consumer Reaction and Competitor’s Challenges

A good business keeps a check on the current consumer sentiment in the targeted demographic and positively manages the same in the interest of their brand. The feedback from your consumers could be affirmative or negative but if you have a hold on the social media channels, web platforms and forums, you, as a brand will be able to propagate trust at all times.

When competitor brands indulge in backbiting or false publicity about your brand, you can easily tame their negative comments by throwing in a positive image in front of your target audience. So, brand monitoring and its active implementation do help in positive image building and management for businesses.
Why Web scraping for BM?

Web scraping for brand monitoring gives you a second pair of eyes to look at your brand as a general consumer. Considering the flowing consumer sentiment in the market during a specific business season, you could correct or simply innovate better ways to mold the target audience in your brand’s favor. Through a systematic approach towards online brand intelligence and monitoring, future business strategies and possible brand responses could be designed, keeping your business actively prepared for both types of scenarios.

For effective web scraping, businesses extract data from Twitter that helps them understand ‘what’s trending’ in their business domain. They also come closer to reality in terms of brand perception, user interaction and brand visibility in the notions of their clientele. Web scraping professionals or companies scrape social media websites to gather relevant data related to your brand or your competitor’s that has the potential to affect your growth as a business. Management and organization of this data is done to extract out significant and reference building facts. Future strategy for your brand is designed by brand monitoring professionals keeping in mind the facts accumulated through web scraping. The data obtained through web scraping helps in –

Knowing the actual brand potential,
Expanding brand coverage,
Devising brand penetration,
Analyzing scope and possibilities for a brand and
Design thoughtful and insightful brand strategies.

In simple words, web scraping provides a business enough base of information that could be used to devise future plans and to make suggestive changes in the current business strategy.

Advantages of Web scraping for BM

Web scraping has made things seamless for businesses involved in managing their brands and active brand monitoring. There is no doubt, that web scraping for brand monitoring comes with immense benefits, some of these are –

Improved customer insight

When you have in hand and factual knowledge about your consumer base through social media channels, you are in a strong position to portray your positive image as a brand. With more realistic data on your hands, you could develop strategies more effectively and make realistic goals for your brand’s improvement. Social media insights also allows marketers to create highly targeted and custom marketing messages – thus leading to better likelihood of sales conversion.

Monitoring your Competition

Web scraping helps you realize where your brand stands in the market among the competition. The actual penetration of your brand in the targeted segment helps in getting a clear picture of your present business scenario. Through careful removal of competition in your concerned business category, you could strengthen your brand image.

Staying Informed

When your brand monitoring team is keeping track of all social media channels, it becomes easier for you to stay informed about latest comments about your business on sites like Facebook, Twitter and social forums etc. You could have deep knowledge about the consumer behavior related to your brand and your competitors on these web destinations.

Improved Consumer Satisfaction and Sales

Reputation tracking done through web scraping helps in generating planned response at times of crisis. It also mends the communication gap between consumer and the brand, hence improving the consumer satisfaction. This automatically translates into trust building and brand loyalty improving your brand’s sales.

To sign off

By granting opportunities to monitor your social media data, web scraping is undoubtedly helping retail businesses take a significant step towards perfect branding. If you are one of the key players in this sector, there’s reason for celebration ahead!

Source: https://www.promptcloud.com/blog/How-Web-Scraping-for-Brand-Monitoring-is-used-in-Retail-Sector

How to use Social Media Scraping to be your Competitors’ Nightmare

How to use Social Media Scraping to be your Competitors’ Nightmare

Big data and competitive intelligence have been in the limelight for quite some time now. The almost magical power of big data to help a company make just the right decisions have been talked about a lot. When it comes to big data, the kind of benefits that a business can get totally depends upon the sources they acquire it from. Social media is one of the best sources from where you can get data that helps your business in a multitude of ways. Now that every business is deep rooted on the internet, social media data becomes all the more relevant and crucial. Here is how you can use data scraped from social media sites to get an edge in the competition.

Keeping watch on your competitors

Social media is the best place to watch your competitors’ activity and take counter initiatives to keep up or take over them. If you want to know what your competitors are up to, a social media scraping setup for scraping the posts that mention your competitors’ brand/product names can do the trick. This can also be used to learn a thing or two from their activities on social media so that you can take respective measures to stay ahead of them. For example, you could know if your competitor is running a special promotional offer at the moment and come up with something better than theirs to keep up. This can do wonders if you are in a highly competitive industry like Ecommerce where the competition is intense. If you are not using some help from web scraping technology to keep a close watch on your competitors, you could easily get left over in this fast-paced business scene.

Solving customer issues at the earliest

Customers are vocal about their experience with different products and services on social media sites these days. If you have a customer whose issue was left unsolved, there is a good chance that he/she will take it to the social media to vent the frustration. Watching out for such instances and giving them prompt support should be something you should do if you want to retain these customers and stop them from ruining your brand’s image. By scraping social media sites for posts that mention your product/service, you can easily find out if there are such grievances from customers. This can make sure to an extent that you don’t let unhappy customers stay that way, which eventually hurts your business in the long run. Customers can make or break your company, so using social media scraping to serve the customers better can help you succeed eventually.

Sentiment analysis

Social media data can play a good job at helping you understand user sentiments. With the help of social media scraping, a business can get the big picture about general perception of their brand by their users. This can go a long way since this level of feedback can help you fix unnoticed issues with your company and service quickly. By rectifying them, you can make your brand more appealing to the customers. Sentiment analysis will provide you with the opportunity to transform your business into how customers want it to be. Social media scraping is the one and only way to have access to this user sentiment data which can help you optimize your business for the customers.

Web crawling for social media data

When social media data possess so much value to businesses, it makes sense to look for efficient ways to gather and use this data. Manually scrolling through millions of tweets doesn’t make sense, this is why you should use social media scraping to aggregate the relevant data for your business. Besides, web scraping technologies make it possible to handle huge amounts of data with ease. Since the size of data is huge when it comes to business related requirements, web scraping is the only scalable solution worth considering. To make things even simpler, there are reliable web scraping solutions that offer social media scraping services for brand monitoring.

Bottom line

Since social media has become an integral part of online businesses, the data available on these sites possess immense value to companies in every industry. Social media scraping can be used for brand monitoring and gaining competitive intelligence that can be used to optimize your business model for maximum effectiveness. This will in turn make your company stand out from the competition and the added advantage of insights gained from social media data will help you to take over your competitors.

Source: https://www.promptcloud.com/blog/social-media-scraping-for-competitive-intelligence

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence

Business Intelligence has become a very important activity in the business arena irrespective of the domain due to the fact that managers need to analyze comprehensively in order to face the challenges.

Data sourcing, data analysing, extracting the correct information for a given criteria, assessing the risks and finally supporting the decision making process are the main components of BI.

In a business perspective, core stakeholders need to be well aware of all the above stages and be crystal clear on expectations. The person, who is being assigned with the role of Business Analyst (BA) for the BI initiative either from the BI solution providers' side or the company itself, needs to take the full responsibility on assuring that all the above steps are correctly being carried out, in a way that it would ultimately give the business the expected leverage. The management, who will be the users of the BI solution, and the business stakeholders, need to communicate with the BA correctly and elaborately on their expectations and help him throughout the process.

Data sourcing is an initial yet crucial step that would have a direct impact on the system where extracting information from multiple sources of data has to be carried out. The data may be on text documents such as memos, reports, email messages, and it may be on the formats such as photographs, images, sounds, and they can be on more computer oriented sources like databases, formatted tables, web pages and URL lists. The key to data sourcing is to obtain the information in electronic form. Therefore, typically scanners, digital cameras, database queries, web searches, computer file access etc, would play significant roles. In a business perspective, emphasis should be placed on the identification of the correct relevant data sources, the granularity of the data to be extracted, possibility of data being extracted from identified sources and the confirmation that only correct and accurate data is extracted and passed on to the data analysis stage of the BI process.

Business oriented stake holders guided by the BA need to put in lot of thought during the analyzing stage as well, which is the second phase. Synthesizing useful knowledge from collections of data should be done in an analytical way using the in-depth business knowledge whilst estimating current trends, integrating and summarizing disparate information, validating models of understanding, and predicting missing information or future trends. This process of data analysis is also called data mining or knowledge discovery. Probability theory, statistical analysis methods, operational research and artificial intelligence are the tools to be used within this stage. It is not expected that business oriented stake holders (including the BA) are experts of all the above theoretical concepts and application methodologies, but they need to be able to guide the relevant resources in order to achieve the ultimate expectations of BI, which they know best.

Identifying relevant criteria, conditions and parameters of report generation is solely based on business requirements, which need to be well communicated by the users and correctly captured by the BA. Ultimately, correct decision support will be facilitated through the BI initiative and it aims to provide warnings on important events, such as takeovers, market changes, and poor staff performance, so that preventative steps could be taken. It seeks to help analyze and make better business decisions, to improve sales or customer satisfaction or staff morale. It presents the information that manager's need, as and when they need it.

In a business sense, BI should go several steps forward bypassing the mere conventional reporting, which should explain "what has happened?" through baseline metrics. The value addition will be higher if it can produce descriptive metrics, which will explain "why has it happened?" and the value added to the business will be much higher if predictive metrics could be provided to explain "what will happen?" Therefore, when providing a BI solution, it is important to think in these additional value adding lines.

Data warehousing

In the context of BI, data warehousing (DW) is also a critical resource to be implemented to maximize the effectiveness of the BI process. BI and DW are two terminologies that go in line. It has come to a level where a true BI system is ineffective without a powerful DW, in order to understand the reality behind this statement, it's important to have an insight in to what DW really is.

A data warehouse is one large data store for the business in concern which has integrated, time variant, non volatile collection of data in support of management's decision making process. It will mainly have transactional data which would facilitate effective querying, analyzing and report generation, which in turn would give the management the required level of information for the decision making.

The reasons to have BI together with DW

At this point, it should be made clear why a BI tool is more effective with a powerful DW. To query, analyze and generate worthy reports, the systems should have information available. Importantly, transactional information such as sales data, human resources data etc. are available normally in different applications of the enterprise, which would obviously be physically held in different databases. Therefore, data is not at one particular place, hence making it very difficult to generate intelligent information.

The level of reports expected today, are not merely independent for each department, but managers today want to analyze data and relationships across the enterprise so that their BI process is effective. Therefore, having data coming from all the sources to one location in the form of a data warehouse is crucial for the success of the BI initiative. In a business viewpoint, this message should be passed and sold to the managements of enterprises so that they understand the value of the investment. Once invested, its gains could be achieved over several years, in turn marking a high ROI.

Investment costs for a DW in the short term may look quite high, but it's important to re-iterate that the gains are much higher and it will span over many years to come. It also reduces future development cost since with the DW any requested report or view could be easily facilitated. However, it is important to find the right business sponsor for the project. He or she needs to communicate regularly with executives to ensure that they understand the value of what's being built. Business sponsors need to be decisive, take an enterprise-wide perspective and have the authority to enforce their decisions.

Process

Implementation of a DW itself overlaps with some phases of the above explained BI process and it's important to note that in a process standpoint, DW falls in to the first few phases of the entire BI initiative. Gaining highly valuable information out of DW is the latter part of the BI process. This can be done in many ways. DW can be used as the data repository of application servers that run decision support systems, management Information Systems, Expert systems etc., through them, intelligent information could be achieved.

But one of the latest strategies is to build cubes out of the DW and allow users to analyze data in multiple dimensions, and also provide with powerful analytical supporting such as drill down information in to granular levels. Cube is a concept that is different to the traditional relational 2-dimensional tabular view, and it has multiple dimensions, allowing a manager to analyze data based on multiple factors, and not just two factors. On the other hand, it allows the user to select whatever the dimension he wish to choose for analyzing purposes and not be limited by one fixed view of data, which is called as slice & dice in DW terminology.

BI for a serious enterprise is not just a phase of a computerization process, but it is one of the major strategies behind the entire organizational drivers. Therefore management should sit down and build up a BI strategy for the company and identify the information they require in each business direction within the enterprise. Given this, BA needs to analyze the organizational data sources in order to build up the most effective DW which would help the strategized BI process.

High level Ideas on Implementation

At the heart of the data warehousing process is the extract, transform, and load (ETL) process. Implementation of this merely is a technical concern but it's a business concern to make sure it is designed in such a way that it ultimately helps to satisfy the business requirements. This process is responsible for connecting to and extracting data from one or more transactional systems (source systems), transforming it according to the business rules defined through the business objectives, and loading it into the all important data model. It is at this point where data quality should be gained. Of the many responsibilities of the data warehouse, the ETL process represents a significant portion of all the moving parts of the warehousing process.

Creation of a powerful DW depends on the correctness of data modeling, which is the responsibility of the database architect of the project, but BA needs to play a pivotal role providing him with correct data sources, data requirements and most importantly business dimensions. Business Dimensional modeling is a special method used for DW projects and this normally should be carried out by the BA and from there onwards technical experts should take up the work. Dimensions are perspectives specific to a business that could be used for analysis purposes. As an example, for a sales database, the dimensions could include Product, Time, Store, etc. Obviously these dimensions differ from one business to another and hence for each DW initiative those dimensions should be correctly identified and that could be very well done by a person who has experience in the DW domain and understands the business as well, making it apparent that DW BA is the person responsible.

Each of the identified dimensions would be turned in to a dimension table at the implementation phase, and the objective of the above explained ETL process is to fill up these dimension tables, which in turn will be taken to the level of the DW after performing some more database activities based on a strong underlying data model. Implementation details are not important for a business stakeholder but being aware of high level process to this level is important so that they are also on the same pitch as that of the developers and can confirm that developers are actually doing what they are supposed to do and would ultimately deliver what they are supposed to deliver.

Security is also vital in this regard, since this entire effort deals with highly sensitive information and identification of access right to specific people to specific information should be correctly identified and captured at the requirements analysis stage.

Advantages

There are so many advantages of BI system. More presentation of analytics directly to the customer or supply chain partner will be possible. Customer scores, customer campaigns and new product bundles can all be produced from analytic structures resulting in high customer retention and creation of unique products. More collaboration within information can be achieved from effective BI. Rather than middle managers getting great reports and making their own areas look good, information will be conveyed into other functions and rapidly shared to create collaborative decisions increasing the efficiency and accuracy. The return on human capital will be greatly increased.

Managers at all levels will save their time on data analysis, and hence saving money for the enterprise, as the time of managers is equal to money in a financial perspective. Since powerful BI would enable monitoring internal processes of the enterprises more closely and allow making them more efficient, the overall success of the organization would automatically grow. All these would help to derive a high ROI on BI together with a strong DW. It is a common experience to notice very high ROI figures on such implementations, and it is also important to note that there are many non-measurable gains whilst we consider most of the measurable gains for the ROI calculation. However, at a stage where it is intended to take the management buy-in for the BI initiative, it's important to convert all the non measurable gains in to monitory values as much as possible, for example, saving of managers time can be converted in to a monitory value using his compensation.

The author has knowledge in both Business and IT. Started career as a Software Engineer and moved to work in the business analysis area of a premier US based software company.

Source: http://ezinearticles.com/?Business-Intelligence-and-Data-Warehousing-in-a-Business-Perspective&id=35640

Difference between Data Mining and KDD

Difference between Data Mining and KDD

Data, in its raw form, is just a collection of things, where little information might be derived. Together with the development of information discovery methods(Data Mining and KDD), the value of the info is significantly improved.

Data mining is one among the steps of Knowledge Discovery in Databases(KDD) as can be shown by the image below.KDD is a multi-step process that encourages the conversion of data to useful information. Data mining is the pattern extraction phase of KDD. Data mining can take on several types, the option influenced by the desired outcomes.

Knowledge Discovery in Databases Steps
Data Selection

KDD isn’t prepared without human interaction. The choice of subset and the data set requires knowledge of the domain from which the data is to be taken. Removing non-related information elements from the dataset reduces the search space during the data mining phase of KDD. The sample size and structure are established during this point, if the dataset can be assessed employing a testing of the info.
Pre-processing

Databases do contain incorrect or missing data. During the pre-processing phase, the information is cleaned. This warrants the removal of “outliers”, if appropriate; choosing approaches for handling missing data fields; accounting for time sequence information, and applicable normalization of data.
Transformation

Within the transformation phase attempts to reduce the variety of data elements can be assessed while preserving the quality of the info. During this stage, information is organized, changed in one type to some other (i.e. changing nominal to numeric) and new or “derived” attributes are defined.
Data mining

Now the info is subjected to one or several data-mining methods such as regression, group, or clustering. The information mining part of KDD usually requires repeated iterative application of particular data mining methods. Different data-mining techniques or models can be used depending on the expected outcome.
Evaluation

The final step is documentation and interpretation of the outcomes from the previous steps. Steps during this period might consist of returning to a previous step up the KDD approach to help refine the acquired knowledge, or converting the knowledge in to a form clear for the user.In this stage the extracted data patterns are visualized for further reviews.
Conclusion

Data mining is a very crucial step of the KDD process.

For further reading aboud KDD and data mining ,please check this link.

Source: http://nocodewebscraping.com/difference-data-mining-kdd/

Data Mining vs Screen-Scraping

Data Mining vs Screen-Scraping

Data mining isn't screen-scraping. I know that some people in the room may disagree with that statement, but they're actually two almost completely different concepts.

In a nutshell, you might state it this way: screen-scraping allows you to get information, where data mining allows you to analyze information. That's a pretty big simplification, so I'll elaborate a bit.

The term "screen-scraping" comes from the old mainframe terminal days where people worked on computers with green and black screens containing only text. Screen-scraping was used to extract characters from the screens so that they could be analyzed. Fast-forwarding to the web world of today, screen-scraping now most commonly refers to extracting information from web sites. That is, computer programs can "crawl" or "spider" through web sites, pulling out data. People often do this to build things like comparison shopping engines, archive web pages, or simply download text to a spreadsheet so that it can be filtered and analyzed.

Data mining, on the other hand, is defined by Wikipedia as the "practice of automatically searching large stores of data for patterns." In other words, you already have the data, and you're now analyzing it to learn useful things about it. Data mining often involves lots of complex algorithms based on statistical methods. It has nothing to do with how you got the data in the first place. In data mining you only care about analyzing what's already there.

The difficulty is that people who don't know the term "screen-scraping" will try Googling for anything that resembles it. We include a number of these terms on our web site to help such folks; for example, we created pages entitled Text Data Mining, Automated Data Collection, Web Site Data Extraction, and even Web Site Ripper (I suppose "scraping" is sort of like "ripping"). So it presents a bit of a problem-we don't necessarily want to perpetuate a misconception (i.e., screen-scraping = data mining), but we also have to use terminology that people will actually use.

Source: http://ezinearticles.com/?Data-Mining-vs-Screen-Scraping&id=146813

Best Alternative For Linkedin Data Scraping

Best Alternative For Linkedin Data Scraping

When I started my career in sales, one of the things that my VP of sales told me is that ” In sales, assumptions are the mother of all f**k ups “. I know the F word sounds a bit inappropriate, but that is the exact word he used. He was trying to convey the simple point that every prospect is different, so don’t guess, use data to come up with decisions.

I joined Datahut and we are working on a product that helps sales people. I thought I should discuss it with you guys and take your feedback.

Let me tell you how the idea evolved itself. At Datahut, we get to hear a lot of problems customers want to solve. Almost 30 percent of all the inbound leads ask us to help them with lead generation.

Most of them simply ask, “Can you scrape Linkedin for me”?

Every time, we politely refused.

But not anymore, we figured out a way to solve their problem without scraping Linkedin.

This should raise some questions in your mind.

1) What problem is he trying to solve?– Most of the time their sales team does not have the accurate data about the prospects. This leads to a total chaos. It will end up in a waste of both time and money by selling the leads that are not sales qualified.

2) Why do they need data specifically from Linkedin? – LinkedIn is the world’s largest business network. In his view, there is no better place to find leads for his business than Linkedin. It is right in a way.

3) Ok, then what is wrong in scraping Linkedin? – Scraping Linkedin is against its terms and it can lead to legal issues. Linkedin has an excellent anti-scraping mechanism which can make the scraping costly.

4) How severe is the problem? – The problem has a direct impact on the revenues as the productivity of the sales team is too low. Without enough sales, the company is a joke.

5) Is there a better way? – Of course yes. The people with profiles in LinkedIn are in other sites too. eg. Google plus, CrunchBase etc. If we can mine and correlate the data, we can generate leads with rich information. It will have better quality than scraping LinkedIn.

6) What to do when the machine intelligence fails? – We have to use human intelligence. Period!

Datahut is working on a platform that can help you get leads that match your ideal buyer persona. It will be a complete Business intelligence platform powered by machine and human intelligence for an efficient lead research & discovery.We named it Leadintel. We’ve also established some partnerships that help to enrich the data and saves the trouble of lawsuits.

We are opening our platform for beta users. You can request an invitation using the contact form. What do you think about this? What are your suggestions?

Thanks for reading this blog post. Datahut offers affordable data extraction services (DaaS) . If you need help with your web scraping projects let us know and we will be glad to help.

Source:http://blog.datahut.co/best-alternative-for-linkedin-data-scraping/

Content Scrapers – How to Find Out Who is Stealing Your Content & What to Do About It

If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites that steal your content for their own blogs without your permission. Some content scrapers will just copy the content off of your blog, but most use automated software that takes the content from your RSS feed and posts your content to their site like it is a new post.

In this post, we are going to look at some potential link building benefits to content scrapers, how to find out what sites are scraping your content, and what you can do if you want to either benefit from the linking standpoint or have them take it down.

Linking Benefits of Content Scrapers

Last week, I was happy to see that I was listed in ProBlogger’s 20 Bloggers to Watch in 2012. Within 24 hours, I received a notification in my WordPress dashboard that a page on my blog had been linked to in the post on ProBlogger’s site.

After receiving the original notification from the ProBlogger post, I also received another 18 trackbacks from sites that had stolen the content in their post verbatim. Trackbacks are WordPress’ way of letting you know that another website has linked to a post on your blog. In this case, these 18 sites had posted the content exactly like the original post – with the links back to my blog still intact.

It was then that I started contemplating the potential link building benefits of content scrapers. These are not by any means quality links – the highest Google PageRank was a PR 2 domain, many were stealing content in a variety of languages, and one even had the nerve to use some kind of redirection script to take away the link juice of outgoing links! So while these links didn’t have the same authority that the original post had, they still count as links.

How to Catch Content Scrapers

Unfortunately, unless you want to continuously search for your post titles in Google, you’ll only be able to easily track down sites that keep your in-content links active. If you want to know what websites are scraping your content, here are a few tips to sniff them out.

Copyscape

Copyscape is a simple search engine that allows you to enter the URL of your content to find out if there are duplicates of it on the Internet. You can get a few results using their free search, or you can pay for a premium account to check up to 10,000 pages on your site and more.

Trackbacks

The first way is through your trackbacks in WordPress (as shown in the image above). Many of these will show up in the spam folder if you use Akismet. The key to getting trackbacks to appear from content scrapers is to always include links to other posts in your content. Be sure those links have great anchor text too, if you’re going for a little extra link juice. And even if you are not, internal linking with strong anchor text is good for your on-site optimization too!

Anyone thinking about link building benefits at this point is probably noting the sheer volume of links from these sites, some of which are content scrapers. Essentially any site that is linking to a lot of your posts that isn’t a social network, social bookmarking site, or a die-hard fan who just loves linking to you is potentially a content scraper. You’ll have to go to their website to be sure. To find your links on their site, click on one of the domains to see the details of what pages on your site they are linking to specifically.

You can see here that they are just blatantly copying my posts titles. When I visited one of the links, sure enough, they are copying my entire posts in their full glory onto their site.

Google Alerts

If you don’t post often or want to keep up with any mentions of your top blog posts on other websites, you can create a Google Alert using the exact match for your post’s title by putting the title in quotation marks.

I deliver all of my Google Alerts to an RSS feed so I can manage them in Google Reader, but you can also have them delivered regularly by email. You’ll even get an instant preview of the types of results you will get.

How to Get Credit for Scraped Posts

If you use WordPress, then you definitely want to try out the RSS footer plugin. This plugin allows you to place a custom piece of text at the top or bottom of your RSS feed content.
As you can see, even if you aren’t using it for the purpose of getting credit back to your posts when content thieves steal it, you can still use it for a little extra bit of advertising with the possible benefit of people who subscribe to your RSS feed clicking through to your website or social profiles. And when someone does scrape your content from your RSS feed, it shows up there too

So in the event that someone finds your scraped content, they will hopefully notice the credit before assuming it was created by the blog that stole it. If you don’t have WordPress, you can simply include a note at the top or bottom of your content that includes the same information.

How to Stop Content Scrapers

If you’re not interested in anyone copying your content, then you have a few options to choose from. You can start by contacting the site that is stealing your content and sending them a notice that you want all of your content removed immediately. You can do this through the site’s contact form, email address, or post it to any social accounts they list.

If there is no contact information on the website stealing your content, you can do a Whois Lookup to (hopefully) find out who owns the domain.

If it is not privately registered, you should find an administrative contact’s email address. If not, you should at least see the domain registrar which, in this case, is GoDaddy and/or the hosting company for the website which, in this case, is HostGator. You can try to contact both companies (HostGator has a DMCA form and GoDaddy has an email) and let them know that the domain in question is stealing copyrighted content in hopes that the website will be suspended or removed.

You can also visit the DMCA and use their takedown services to remove anyone who is copying your photos, video, audio, blog, or other content. They even offer a WordPress plugin to incorporate a DMCA protected badge on your site to warn potential thieves.

Have you ever dealt with content scrapers and thieves? Do you leave it alone for the link benefits, or do you fight back? What other tools, services, or other preventative tactics do you use to block content scrapers? Please share your thoughts and experiences in the comments!

Source URL : https://blog.kissmetrics.com/content-scrapers/

Data Scraping – Will Definitely Benefit a Business Startup

With increasingly data shared using internet, the data collected as well as the usage cases are increasing with an unbelievable pace. We’ve entered into the “Big Data” age and data scraping is among the resources to supply big data engines, the latest data for analytical analytics, contest monitoring, or just to steal the data.

From the technology viewpoint, competent data scraping is fairly complicated. It has many open-source projects that allow anybody to run a web data scraper through him. Nevertheless it’s the entire different story while it needs to be an interior of the business as well as that you require not only maintaining your scrapers but also scaling them as well as extract the data smartly as you need.

That is the reason why different services are selling the “data scraping” as service. Their work is taking care about all the technical characteristics so that you can have the data required without any industrial knowledge. Fundamentally all these startups pay attention for collecting the data and then extract its value for selling it to the customers.

Let’s take some examples:

• Sales Intelligence – The scrapers monitor competitors, marketplaces, online directories, and data from the public markets to discover leads. For instance, some tool’s track websites that drop or add JavaScript tags from the competitors therefore you can call them as eligible leads.
• Price Intelligence – A very ordinary use is the price monitoring. If this is in with e-commerce, travel, or property industry monitoring competitors’ prices as well as adjusting yours consequently is generally the key. All these services monitor the prices and using the analytical algorithms they may provide you advice about where the puck can be.
• Marketing – Data scraping may also be used for monitoring how the competitors are doing. From the reviews they have on the marketplaces to get coverage as well as financially published data one can find out a lot. Concerned about marketing, there is a development hacking class which teaches how to use scraping for the marketing objectives.

Finance intelligence, economic intelligence, etc have more and more financial, political, and economical data accessible online with the newer type of services that collect and add up of that, are increasing.

Let’s go through some points concerned with the market:

• It’s tough to evaluate how huge the data scraping market is as this is with the intersection of many big industries like sales, IT security, finance and marketing intelligence. This method is certainly a small part of all these industries however is expected to increase in the coming years.
• It’s a secured bet to indicate that increasingly SaaS will get pioneering applications for the web data scraping as well as progressively startups will use data scraping services from the safety viewpoint.
• As all the startups are generally entering huge markets using niche products / approaches (web data scraping isn’t a solution of everything, it’s more like a feature) they are expected to be obtained by superior players (within the safety, sales, or marketing tools industries). The technological barriers are also there.

Source URL : http://www.3idatascraping.com/data-scraping-will-definitely-benefit-a-business-startup.php

Web Scraping Services : Making Modern File Formats More Accessible

Data scraping is the process of automatically sorting through information contained on the internet inside html, PDF or other documents and collecting relevant information to into databases and spreadsheets for later retrieval. On most websites, the text is easily and accessibly written in the source code but an increasing number of businesses are using Adobe PDF format (Portable Document Format: A format which can be viewed by the free Adobe Acrobat software on almost any operating system. See below for a link.). The advantage of PDF format is that the document looks exactly the same no matter which computer you view it from making it ideal for business forms, specification sheets, etc.; the disadvantage is that the text is converted into an image from which you often cannot easily copy and paste. PDF Scraping is the process of data scraping information contained in PDF files. To PDF scrape a PDF document, you must employ a more diverse set of tools.

There are two main types of PDF files: those built from a text file and those built from an image (likely scanned in). Adobe's own software is capable of PDF scraping from text-based PDF files but special tools are needed for PDF scraping text from image-based PDF files. The primary tool for PDF scraping is the OCR program. OCR, or Optical Character Recognition, programs scan a document for small pictures that they can separate into letters. These pictures are then compared to actual letters and if matches are found, the letters are copied into a file. OCR programs can perform PDF scraping of image-based PDF files quite accurately but they are not perfect.

Once the OCR program or Adobe program has finished PDF scraping a document, you can search through the data to find the parts you are most interested in. This information can then be stored into your favorite database or spreadsheet program. Some PDF scraping programs can sort the data into databases and/or spreadsheets automatically making your job that much easier.

Quite often you will not find a PDF scraping program that will obtain exactly the data you want without customization. Surprisingly a search on Google only turned up one business, that will create a customized PDF scraping utility for your project. A handful of off the shelf utilities claim to be customizable, but seem to require a bit of programming knowledge and time commitment to use effectively. Obtaining the data yourself with one of these tools may be possible but will likely prove quite tedious and time consuming. It may be advisable to contract a company that specializes in PDF scraping to do it for you quickly and professionally.

Let's explore some real world examples of the uses of PDF scraping technology. A group at Cornell University wanted to improve a database of technical documents in PDF format by taking the old PDF file where the links and references were just images of text and changing the links and references into working clickable links thus making the database easy to navigate and cross-reference. They employed a PDF scraping utility to deconstruct the PDF files and figure out where the links were. They then could create a simple script to re-create the PDF files with working links replacing the old text image.

A computer hardware vendor wanted to display specifications data for his hardware on his website. He hired a company to perform PDF scraping of the hardware documentation on the manufacturers' website and save the PDF scraped data into a database he could use to update his webpage automatically.

PDF Scraping is just collecting information that is available on the public internet. PDF Scraping does not violate copyright laws.

PDF Scraping is a great new technology that can significantly reduce your workload if it involves retrieving information from PDF files. Applications exist that can help you with smaller, easier PDF Scraping projects but companies exist that will create custom applications for larger or more intricate PDF Scraping jobs.

Source URL :  http://yellowpagesdatascraping.blogspot.in/2015/06/web-scraping-services-making-modern.html

Beginner’s guide to Web Scraping in Python (using Beautiful Soup)

Introduction

The need and importance of extracting data from the web is becoming increasingly loud and clear. Every few weeks, I find myself in a situation where we need to extract data from the web. For example, last week we were thinking of creating an index of hotness and sentiment about various data science courses available on the internet. This would not only require finding out new courses, but also scrape the web for their reviews and then summarizing them in a few metrics! This is one of the problems / products, whose efficacy depends more on web scrapping and information extraction (data collection) than the techniques used to summarize the data.

Ways to extract information from web

There are several ways to extract information from the web. Use of APIs being probably the best way to extract data from a website. Almost all large websites like Twitter, Facebook, Google, Twitter, StackOverflow provide APIs to access their data in a more structured manner. If you can get what you need through an API, it is almost always preferred approach over web scrapping. This is because if you are getting access to structured data from the provider, why would you want to create an engine to extract the same information.

Sadly, not all websites provide an API. Some do it because they do not want the readers to extract huge information in structured way, while others don’t provide APIs due to lack of technical knowledge. What do you do in these cases? Well, we need to scrape the website to fetch the information.

There might be a few other ways like RSS feeds, but they are limited in their use and hence I am not including them in the discussion here.

What is Web Scraping?

Web scraping is a computer software technique of extracting information from websites. This technique mostly focuses on the transformation of unstructured data (HTML format) on the web into structured data (database or spreadsheet).

You can perform web scrapping in various ways, including use of Google Docs to almost every programming language. I would resort to Python because of its ease and rich eocsystem. It has a library known as ‘Beautiful Soup’ which assists this task. In this article, I’ll show you the easiest way to learn web scraping using python programming.

For those of you, who need a non-programming way to extract information out of web pages, you can also look at import.io . It provides a GUI driven interface to perform all basic web scraping operations. The hackers can continue to read this article!

Libraries required for web scraping

As we know, python is a open source programming language. You may find many libraries to perform one function. Hence, it is necessary to find the best to use library. I prefer Beautiful Soup (python library), since it is easy and intuitive to work on. Precisely, I’ll use two Python modules for scraping data:

Urllib2: It is a Python module which can be used for fetching URLs. It defines functions and classes to help with URL actions (basic and digest authentication, redirections, cookies, etc). For more detail refer to the documentation page.

Beautiful Soup: It is an incredible tool for pulling out information from a webpage. You can use it to extract tables, lists, paragraph and you can also put filters to extract information from web pages. In this article, we will use latest version Beautiful Soup 4. You can look at the installation instruction in its documentation page.

Beautiful Soup does not fetch the web page for us. That’s why, I use urllib2 in combination with the BeautifulSoup library.

Python has several other options for HTML scraping in addition to Beatiful Soup. Here are some others:

    -mechanize
    -scrapemark
    -scrapy

Basics – Get familiar with HTML (Tags)

While performing web scarping, we deal with html tags. Thus, we must have good understanding of them.                     
 you already know basics of HTML, you can skip this section. Below is the basic syntax of HTML:
  This syntax has various tags as elaborated below:

    <!DOCTYPE html> : HTML documents must start with a type declaration
      HTML document is contained between <html> and </html>
      The visible part of the HTML document is between <body> and </body>
       HTML headings are defined with the <h1> to <h6> tags
       HTML paragraphs are defined with the <

Scrapping a web Page using Beautiful Soup

Here, I am scraping data from a Wikipedia page. Our final goal is to extract list of state, union territory capitals in India. And some basic detail like establishment, former capital and others form this wikipedia page. Let’s learn with doing this project step wise step:

Import necessary libraries:

#import the library used to query a website
import urllib2
#specify the url
wiki = "https://en.wikipedia.org/wiki/List_of_state_and_union_territory_capitals_in_India"
#Query the website and return the html to the variable 'page'
page = urllib2.urlopen(wiki)
#import the Beautiful soup functions to parse the data returned from the website
from bs4 import Beautiful Soup
#Parse the html in the 'page' variable, and store it in Beautiful Soup format
soup = Beautiful Soup(page)

Use function “prettify” to look at nested structure of HTML page

Above, you can see that structure of the HTML tags. This will help you to know about different available tags and how can you play with these to extract information.

Work with HTML tags

    soup.<tag>: Return content between opening and closing tag including tag.
    In[30]:soup.title
    Out[30]:<title>List of state and union territory capitals in India - Wikipedia, the free encyclopedia</title>
    soup.<tag>.string: Return string within given tag
    In [38]:soup.title.string
    Out[38]:u'List of state and union territory capitals in India - Wikipedia, the free encyclopedia'

Find all the links within page’s <a> tags::  We know that, we can tag a link using tag “<a>”. So, we should go with option soup.a and it should return the links available in the web page. Let’s do it.

    In [40]:soup.a
    Out[40]:<a id="top"></a>

Above, you can see that, we have only one output. Now to extract all the links within <a>, we will use

Above, it is showing all links including titles, links and other information.  Now to show only links, we need to iterate over each a tag and then return the link using attribute “href” with get.

Find the right table: As we are seeking a table to extract information about state capitals, we should identify the right table first. Let’s write the command to extract information within all table tags.

all_tables=soup.find_all('table')

Now to identify the right table, we will use attribute “class” of table and use it to filter the right table. In chrome, you can check the class name by right click on the required table of web page –> Inspect element –> Copy the class name OR go through the output of above command find the class name of right table.

right_table=soup.find('table', class_='wikitable sortable plainrowheaders')

\right_table

Extract the information to DataFrame: Here, we need to iterate through each row (tr) and then assign each element of tr (td) to a variable and append it to a list. Let’s first look at the HTML structure of the table (I am not going to extract information for table heading <th>)
Above, you can notice that second element of <tr> is within tag <th> not <td> so we need to take care for this. Now to access value of each element, we will use “find(text=True)” option with each element.  Let’s look at the code

#Generate lists

A=[]
B=[]
C=[]
D=[]
E=[]
F=[]
G=[]
for row in right_table.findAll("tr"):

    cells = row.findAll('td')
    states=row.findAll('th') #To store second column data
    if len(cells)==6: #Only extract table body not heading
        A.append(cells[0].find(text=True))
        B.append(states[0].find(text=True))
        C.append(cells[1].find(text=True))
        D.append(cells[2].find(text=True))
        E.append(cells[3].find(text=True))
        F.append(cells[4].find(text=True))
        G.append(cells[5].find(text=True))

#import pandas to convert list to data frame

import pandas as pd
df=pd.DataFrame(A,columns=['Number'])
df['State/UT']=B
df['Admin_Capital']=C
df['Legislative_Capital']=D
df['Judiciary_Capital']=E
df['Year_Capital']=F
df['Former_Capital']=G
df

Similarly, you can perform various other types of web scraping using “Beautiful Soup“. This will reduce your manual efforts to collect data from web pages. You can also look at the other attributes like .parent, .contents, .descendants and .next_sibling, .prev_sibling and various attributes to navigate using tag name. These will help you to scrap the web pages effectively.-

But, why can’t I just use Regular Expressions?

Now, if you know regular expressions, you might be thinking that you can write code using regular expression which can do the same thing for you. I definitely had this question. In my experience with Beautiful Soup and Regular expressions to do same thing I found out:

Code written in Beautiful Soup is usually more robust than the one written using regular expressions. Codes written with regular expressions need to be altered with any changes in pages. Even Beautiful Soup needs that in some cases, it is just that Beautiful Soup is relatively better.

Regular expressions are much faster than Beautiful Soup, usually by a factor of 100 in giving the same outcome.

So, it boils down to speed vs. robustness of the code and there is no universal winner here. If the information you are looking for can be extracted with simple regex statements, you should go ahead and use them. For almost any complex work, I usually recommend BeautifulSoup more than regex.

End Note

In this article, we looked at web scraping methods using “Beautiful Soup” and “urllib2” in Python. We also looked at the basics of HTML and perform the web scraping step by step while solving a challenge. I’d recommend you to practice this and use it for collecting data from web pages.


 Source : http://www.analyticsvidhya.com/blog/2015/10/beginner-guide-web-scraping-beautiful-soup-python/

Customized Web Data Scraping Services

To understand your customers’ behaviour it is crucial to organize the scattered data into a single repository. There are experts today who can scrape websites to extract data and develop analytics. Data extraction is a major requisite for any small or large company that deals with a massive volume of information that is stored in a complex structure. Premium data mining services help in extracting and structuring data from structured as well as semi-structured documents found on the internet or in other data warehouses.

Companies dealing with a large amount of data on a regular basis may need to convert these set of data into useful information. In that case, web scraping services will come to help. The experts offering such services will ensure that none of the data is missed. Customized data extraction is carried out mostly on the customer databases in order to analyse their behaviour and demographic characteristics. Personalized services offer a whole lot of benefits, which are;

Ensure Data Quality

The experts use a custom data extractor in order to ensure that the data extracted are of high quality. More than forty percent of the websites change their structure every month. Thus, it can be difficult for you to monitor the websites. A customized data extraction service will allow you to concentrate on your business’ larger goals, instead of wasting your time in trying DIY web data extraction.

Availability of Custom Scraper Tool

A reputed web scraping service provider is expected to have custom scraper tool with which they can extract information from the data efficiently without missing on anyone. By using the tools they can even scrape the most complex data and can provide it in any format.

Avoid Possible Human Errors

While extracting so many data sometimes even the professional service providers can also miss out on data. However, with customized services there will be no possibility of human error. Besides, a lot of time and cost can be saved too.

Great Speed

The custom web scraping service provider with their efficient tools can work really fast to convert the large amount of data into analytics. Also, they are able to extract data from multiple resources. The extracted data will be further preserved into customized structured formats such as, Microsoft Database, Text, script, HTML, SQL script etc.

Update Website

Additionally, you will have the leverage to update the website with the latest price and filter search by skipping the data, which do not match the keyword.

Tailor-made services even allow the professionals to extract data from emails and some other communication channels efficiently. With these data you will be able to spot the essentials required to implement in your business to convert the visitors into your customers. Also, you can make your business marketing plans accordingly.

Custom website data scraping service assist companies to have access to various on-demand data that are scraped from web, depending on the individual needs. The experts offering end-to-end data extraction services can also help in preparing the analytics for your business.

 Source : http://www.web-parsing.com/blog/customized-web-data-scrapping-services

Data Extraction: Tips to Get Exemplary Results

Data extraction is a skill, the more you master it – more are the chances of having a lucid picture of the volatile market and getting better perceptive of constantly changing trends. Escalating volatility in the market and intensifying competition has been the most contributing factors that have led to the rise of data extraction and data mining.

Data extraction is primarily used by companies (large and small, alike) to collect data from a specific industry, or data related to targeted customers or about their competition in the market. In fact, it has become a primary tool for marketers to plan their moves for branding and promoting particular products or services. It helps a wide plethora of industrial sectors to find and learn about specific data, based on their requirements.

And now with the rise of internet, web scraping has emerged as an important aspect that contributes to your success – the success of your venture or organization. It processes the HTML of a Web page to obtain data and convert it into to another format (i.e. HTML to XML).

Various extraction tools form an integral part of data extraction and data scrapping. Following offers a brief outline of some of these tools:

Email Extraction – An email extractor tool is used to acquire the email ids from any dependable sources automatically

Screen Scrapping – Screen scraping is a practice of reading text information from a screen and collecting visual data, rather than analyzing data as done in web scraping.

Data Mining as name suggests is a process of gathering patterns from information. It basically transforms the information into formats like CSV, MS excels, HTML and so and so forth, depending to your requirements

Web Spider – A Web spider is a computer program which browses internet in a systematic, automated manner. It is used by many search engines in order to provide up-to-date data

It is often seen that while extracting data; many get lost into the labyrinth of confusion, data overabundance, along with a lot of weird and not-so-familiar terms. Proper handling of these may sound easy, however; when not executed with appropriate procedure and processes; it may bring in disastrous results.

This no way means that data mining is a rocket science which only a few gifted and skilled people can take up. All it requires is undivided attention, keen preparation, and training, so brace up yourself for an overview of some practical tips that can help in successful data extraction and give a boost to your business.

Identify your Business Goals!:

Get a clear perspective in mind as to what are your business goals.

Data extraction can be bifurcated into various branches; and one needs to choose it wisely, depending on the business goals. E.g. your primary requirement is to get email ids of potential clients to conduct an email campaign; and for that you certainly need an email extractor. Use of this tool assists in extracting the email ids from trustworthy sources automatically. It essentially collects business contacts from various web pages, text files, HTML files, or any other format without duplicating the email ids. So, if you are not sure what you want; even applying the best tools will be of no use!

A crystal clear mindset helps in better understanding of market scenario and thus helps in formulation of powerful and effective strategies to get desired outcomes. E.g., people dealing in real estate business, should have a vision for it and which area they want to target specifically. With a clear vision they can clearly spell out what you want and where it should be.

Set Realistic Expectations:

Upon identifying your business goals, make sure to check out that they are realistic and attainable! Unrealistic and unachievable targets are the real cause for the obstacles and frustrations in the future.

Since, there are various tools that are and can be employed to extract data; vague or unclear goals make it difficult to determine which tool can be applied.

This crystal clear mindset; will help you give that insight about the direction your business is headed to.

Moreover, you can determine which method can be used to get excellent results. You can get a lucid picture of the past and present of your competitors and therefore helps in setting targets based on the others’ experiences. It is usually a wise move to set expectations that you have not achieved before.

Appoint Skilled Data Miner:

Skilled data miner with excellent data mining skills will reduce the painstaking and tiresome process of planning, devising and preparation.

For fresh start-ups, you can go ahead with the standard procedure however; if you have ample professionals at your disposal, pick up the right one who is not only knowledgeable but also reliable and sincere towards the task.

Prevent Data Deposits:

Being dead-sure of what you really want will help you avoid unnecessary data deposition.

Data mining just like real mining is a skill to know where the real treasure lies and being able to get it in the most efficient and effective way.

Being able to spot on authenticated & reliable resources, well researched information is what gives a short cut to locate the right and exact data.

If you are aimlessly opening every website; the results are bound to be ambiguous and would ultimately be a waste of time and effort.


Source:  http://www.habiledata.com/blog/data-extraction-is-not-a-rocket-science-follow-these-4-tips-to-get-exemplary-results